Phronesis Professional Training Practitioner
Real World Trainer Transformation - Going Beyond the Slide Deck
Phronesis Professional Training Practitioner
Real World Trainer Transformation - Going Beyond the Slide Deck
Real World Trainer Transformation - Going Beyond the Slide Deck
Real World Trainer Transformation - Going Beyond the Slide Deck

Subject matter experts are asked to train people with the result that there is too much information which is mostly nice to know rather than a need to know situation and adds little to the people or the business.
The sage thinks the aim of training is to increase knowledge, that knowledge equals information and information equals increased sales or performance. But people neither want nor need knowledge or information alone.
Let us show you...

What business change is needed? Increase sales 12% by Q4. Sales people don't need to know how the widgets were made - they need to know how the widgets will help support the customers business needs.
What to people need to do to reach the goal- ask the questions and put this at the centre of the training activities.
Map the information to the goals and if information does not support a goal directly, do not add it.
Focused content and materials - realistic, relevant and engaging activities.
No irrelevant information - targeted and increased business impact.
For aspiring and experienced professional trainers alike to learn actively and put their skills to the test - this is not a theoretical “how to train” workshop. It reflects the operational reality of those involved in professional training.
We believe that people cannot learn to be a fully rounded training professional by reading a book or taking a cheap online course. The only way we do it is face to face in a classroom environment where learners have an opportunity to create real learning which they deliver to the group in a safe and supportive environment, facilitated by our experienced consultants.
Created and designed by the founder of the Phronesis CPD Academy ®, Martin Russell Hughes, a freelance corporate trainer with over 40 years experience working with companies such as Jaguar Land Rover, HSBC, LLoyds Banking Group, Siemens, Prudential and Virgin Media, this programme will transform the way you think about, design and deliver business training.
The Professional Training Practitioner™ (PTP) is a rigorous, practice-based development programme for individuals who design and deliver corporate training in real organisational environments.
This is not a theoretical “how to train” workshop. It reflects the operational reality of professional training — commercial constraints, demanding clients, diverse learners, time pressure, performance expectations and measurable outcomes.
Over four immersive days, participants will:
The programme assumes participants are aspiring to be or are already involved in professional training and want to elevate their capabilities to a consistently high, commercially recognised credible standard.

Phronesis Professional Training Practitioner by the Phronesis CPD Academy ®
Award Winning Specialists in Professional Development.
Train the Trainer Course.
Train the Trainer Qualification.
Distance Learning - Online Learning.
Designed by Business People for Business People.
