Phronesis Professional Training Practitioner
Real World Trainer Transformation - Going Beyond the Slide Deck
Phronesis Professional Training Practitioner
Real World Trainer Transformation - Going Beyond the Slide Deck
Recognise this?
Information Dump
Information Dump
Information Dump
Subject matter experts are asked to train people with the result that there is too much information which is mostly nice to know rather than a need to know situation and adds little to the people or the business.
Sage on a stage
Information Dump
Information Dump
The sage thinks the aim of training is to increase knowledge, that knowledge equals information and information equals increased sales or performance. But people neither want nor need knowledge or information alone.
Training is related to changing behaviour and what people do
It's about action
What business change is needed? Increase sales 12% by Q4. Sales people don't need to know how the widgets were made - they need to know how the widgets will help support the customers business needs.
It's about identifying business goals
What to people need to do to reach the goal- ask the questions and put this at the centre of the training activities.
It's about identifying what people really, really need to know
Map the information to the goals and if information does not support a goal directly, do not add it.
The benefits
Focused content and materials - realistic, relevant and engaging activities.
No irrelevant information - targeted and increased business impact.
what is the Phronesis PTP™ Professional Training Practitione
It is Train the Trainer with the Phronesis touch
For aspiring and experienced professional trainers alike to learn actively and put their skills to the test - this is not a theoretical “how to train” workshop. It reflects the operational reality of those involved in professional training.
We believe that people cannot learn to be a fully rounded training professional by reading a book or taking a cheap online course. The only way we do it is face to face in a classroom environment where learners have an opportunity to create real learning which they deliver to the group in a safe and supportive environment, facilitated by our experienced consultants.
Created and designed by the founder of the Phronesis CPD Academy ®, Martin Russell Hughes, a freelance corporate trainer with over 40 years experience working with companies such as Jaguar Land Rover, HSBC, LLoyds Banking Group, Siemens, Prudential and Virgin Media, this programme will transform the way you think about, design and deliver business training.
The Professional Training Practitioner™ (PTP) is a rigorous, practice-based development programme for individuals who design and deliver corporate training in real organisational environments.
This is not a theoretical “how to train” workshop. It reflects the operational reality of professional training — commercial constraints, demanding clients, diverse learners, time pressure, performance expectations and measurable outcomes.
Over four immersive days, participants will:
- Strengthen their instructional design capability
- Refine their facilitation and delivery skills
- Enhance their credibility and authenticity in the training room
- Develop robust feedback and evaluation methods
- Practise live delivery with structured critique
The programme assumes participants are aspiring to be or are already involved in professional training and want to elevate their capabilities to a consistently high, commercially recognised credible standard.
